How Facebook Has Evolved Since The IPO And Where Is It Headed?

But the question that remains is: how will the revenue growth rate trend going forward? In this article, we analyze the drivers that have been responsible for Facebook's success over the past two years, and how the company may fare going forward. One of the observations that we make is that Facebook's average ad pricing growth may be nearing its peak and the growth in overall ad revenues could dip below 40% in 2015.